Why is it so difficult for by owner sellers to price a home correclty? Although a home is a commodity just like any other, homes tend to take on a life of their own once you have lived in them for a number of years. After all, this is where you first lived after getting married, or raised your children, or made improvements by hand and even added an addition by yourself, etc. It’s hard to separate years of living from the home itself. Of course your ‘home’ should be worth a little bit more (or a lot) that your neighbors. You’ve bled, sweated and cried there. You know all that’s gone into the place to make it ‘better’ than the others.
But to sell a home or any other commodity you have to take yourself out of the equation. Put yourself in the buyers shoes because that’s who’s going to help determine the actual market value of your home. For buyers, who generally know nothing about the history of the property, other than what’s printed on a flyer or posted on the web, your house it just one of many to choose from. Price being equal, the house with most square footage, bedrooms, baths, amenitites and best location and condition is the one that will command the market. As much as it may pain you to realize it, noone else cares how much time and work you put into the home if they can buy a similar home for less money.
In market’s like this, price is king and the buyer’s are in the drivers seat when it comes to home pricing. Gone are the days when deciding which offer to select was the biggest problem a home seller encountered. Today’s FSBO, more than ever, has to be market sensitve when it comes to pricing their home correctly.
Selling your home without paying a commission is easy if you know how to market your home. Reaching potential buyers is the challenge for the for sale by owner seller. How can you afford to market to the masses with just one product to sell? Most home sellers just aren’t able to reach enough potential buyers to effect a sale.
Now you can afford to market your home just like the professionals for as low as $249.00. With bloomkey’s Realtor.com Only listing package your home will be listed on the nation’s leading real estate website, Realtor.com, with over 6 million unique monthly visitors. And your property will appear on hundreds of real estate websites to maximize your exposure.
Everyone knows that selling for sale by owner can save home sellers thousands of dollars in real estate commissions. But what most FSBO sellers don’t realize is that it takes time to sell a home. Especially in today’s market, you have to be willing to give yourself the time necessary to create the opportunity for a sale. Statistics show that most ‘for sale by owner‘ sellers end up turning the marketing of their homes over to a real estate agent after just a few weeks. Most unexperienced sellers just don’t have the confidence to ‘wait it out. They panic when offers don’t come pouring in during the early stages of putting their home on the market. There’s a feeling that they ‘must’ be missing something and that only an agent can give them the exposure and traffic they need to sell.
What FSBO sellers don’t realize is that most of the time, agents themselves take months to sell a home. More and more agents are taking 12 month listings to ensure that they don’t expend their money and efforts on a listing that doesn’t sell. They KNOW that marketing a home is a matter of pricing the home correctly, letting the most people possible know that it’s on the market and then waiting for the ‘right’ buyer to come along. It isn’t rocket science, but experience, confidence and a little *patience* helps.
