Mar 14, 2008
Be A Successful Seller In Present Day Market
If you are a home seller having the intention of advertising your property in any one of the options before you – MLS listings; FSBO category or flat-fee brokerage listing arrangement – you can do well to understand certain things.
Merchandising and marketing is a technique which needs certain basic elements. First of them is whatever you are selling should fulfill the needs of the customer in every way. Here it is your home that you wish to sell and there is going to be a buyer. So the home you are offering should meet the requirements of the buyer in all aspects – design, accommodation, strength, conveniences, usability, neatness and so on as also the prime factor of its worth for the price he or she is going to pay you.
On pricing many home sellers have a lot of misconceptions. Because of the emotional tie with a brick and mortar building that was their “home”, they tend to fail in its evaluation as a product for sale. Understandably, parting with their home is painful for them. It is here they should understand that this is a business deal and the valuation of the “home” is made from the buyer’s point of view. So however you feel great about your home and hesitate to value it in realistic terms, the fact is that the buyer’s valuation is what that matters.
In order to get the sale finished quickly and without hassles, before advertising the property in MLS listings, FSBO category or flat-fee brokerage listings, a correct price should be arrived at for your home. This depends on many factors like – the sale of similar properties in your neighborhood; the customs and usages of valuation adopted by value assessors of your area; the trends obtaining in your local market and so on.
Therefore care should be taken in finalizing the asking price of your property. There is no harm in reducing it in line with the initial feed backs you get through responses for your advertisement in MLS listings; FSBO category or flat-fee brokerage listings. The reduction will not in any way degrade the image of your home and this has become a common feature of the present sluggish real estate market conditions.
But how much that reduction can be is one thing you should decide based on the motivation of your selling activity. In other words, if you are hard-pressed to make the sale quickly and meet your some other urgent financial commitments, you should calculate the ultimate losses that will follow if you do not get the proceeds early. To save money on these losses, there can be reduction on the asking price to that extent. At best you can scrape through the difficult financial problems and be a successful home seller.
