Jun 4, 2009
FSBO in a Buyer’s Market?
Some people have expressed concern over trying to sell a home by owner in a buyer’s market. For Sale By Owner is considered a risky prospect by many home sellers even in a good market. After all, that’s why real estate agents make so much money right?
Consider this then. What’s the most important factor in selling a home in a buyer’s market? If you answered ‘price’, you’d be correct. So how does adding 6% or so to your sales price affect your ability to sell in a buyer’s market? Negatively, of course. Having to pay an agent commission actually causes more harm than good when it comes to selling your home in a competitive market.
But what about the marketing exposure you ask? Isn’t the only way to reach enough buyers to sell your home in a tough market through a real estate agency with all of thier contacts and ability to reach a larger audience? The answer is yes. But that doesn’t mean you have to give away 6% of your home’s gross sales price. If what you need is marketing exposure you can list with a flat fee MLS listing company like Bloomkey.com. For a low, one-time flat fee you can get the exposure you need to sell your home in a buyer’s market and still price your home competitively. And if you need help with the contract or have questions about the process, you can add those services for a flat fee rather than giving up your home’s equity.
FSBO in a Buyer’s Market? Absolutely!
