Real estate business is carried out world wide on a majority of cases only with the help of a broker. It is more so in the real estate market in the U.S., where the main chunk of the economy is dependant on this sector among others. That is how the sweeping changes in the U.S. economy witnessed in late 2005 affected the real estate market to a great extent, from which it is yet to recover. The real estate institutions flourished during the boom years through the help of internet marketing by enabling the brokers and agents to list the properties for sale in MLS and FSBO advertisement services. The craze with the American citizens for owning their homes was best utilized by these brokerage institutions with the support of the primary and sub-prime lending institutions of the U.S. financial market. Looking back after the slide and sluggishness in the market conditions, economists of financial markets put a chunk of the blame for what happened, on these over-enthusiastic brokers only. The predatory lending tactics by the lending institutions were fueled by brokers and agents in diverting the unwary home buyers towards these institutions with a laxity on checking their credit worthiness. This backfired later on in these borrowers unable to cope up with their financial burden of repayment of home loans. As a chain reaction, this again brought up a credit squeeze, a flood of foreclosure properties and pushing down of prices of secondary homes in the market. But all said and done the importance of a broker whether for selling a home by listing it under MLS or FSBO or for that matter buying a home in a good neighborhood can not be under-estimated. If you are a seller a seasoned broker is a must for show-casing the property aptly to the leads through MLS listings, which is viewed by 80% of the home shoppers. For FSBO category also, there is a newly extended facility to list the property separately under MLS through flat-fee brokerage services. The home buyers are scattered over the country and bringing your property to their individual attention is not an easy task. The listings made by popular brokerage firms merit a special status by the home shoppers online. Likewise for those who wish to embark on buying activity, it is very ideal to have the assistance of an established broker, more knowledgeable on the neighborhoods and their merits and demerits. The internet marketing of U.S. real estate has made it very easy to find a broker or agent that is best suited for the task on hand by evaluating their performance past and present with complete details.