Dec 4, 2008
Pricing Can Be Everything
Pricing the property correctly is crucial in todays market. Some sellers believe they will price high and then lower the price if the buyer wants to negotiate. The truth is with all the homes currently on the market if your property is priced to high they may not even preview it. You have to get them in the door before you concern yourself with what negotiations may or may not happen.
Get the facts by completing a home valuation. Search properties that have recently sold. If they sold it may be for good reason. Location, Price and Condition will always be the factor. If you are priced to high with intentions of lowering the price later you may have just lowered your sales price as well. The longer a property stays on the market the more negotiating power you give to the buyer. If priced right a smart shopper will know it is a fair price. They will know becaue most buyers today do their homework. Odds are great they have already searched home prices, active and sold, for purposes of knowing what their offer should be. A buyer is not easily tricked into purchasing an over priced home.
Dont loose your target. The target is to get the buyer in the house and to sell it to them. The target is to get your self the shortest amount of time on the market at the best possible price. Over pricing a property will not help but may cost you a sale.
